AFL Umpires Association

AFL Umpires Association, (AFLUA) which represents it members as field, boundary and goal umpires officiating in the highest profile sporting competition in Australia the AFLUA approached Fletcher Creative wanting to redevelop its branding and identity. They wanted an identity that portrayed a positive, flexible, strong and unique outcome for it’s future. The AFLUA logo designed by Fletcher Creative represents the strength and unity of the AFL Umpires Association. The concept recognises the three umpires, being field, boundary and goal, combining them to create a modern and unique icon. The brand is formed by the look of printed material, stationery & website. Each contributes to the overall impression the Australian football industry and broad community generally have on the professionalism and it’s member umpires in their role as officiators of the game.

AFL Umpires Association, (AFLUA) which represents it members as field, boundary and goal umpires officiating in the highest profile sporting competition in Australia the AFLUA approached Fletcher Creative wanting to redevelop its branding and identity. They wanted an identity that portrayed a positive, flexible, strong and unique outcome for it’s future. The AFLUA logo designed by Fletcher Creative represents the strength and unity of the AFL Umpires Association. The concept recognises the three umpires, being field, boundary and goal, combining them to create a modern and unique icon. 

The brand is formed by the look of printed material, stationery & website. Each contributes to the overall impression the Australian football industry and broad community generally have on the professionalism and it’s member umpires in their role as officiators of the game.

You may also like

The Square Guide To Melbourne - Publication
2016
Fletcher Creative Logo and Brand
2013
JCL Creations
2013
Square Market
2016
Fletcher Creative Brand Campaign
2013
July Days - The Night Is For Hunting
2013
Co.Create Branding
2016
Barnyard Fair
2013
Fresh Off The Plane
2016
Logos
2013
Back to Top